| Description: | Online video content is becoming increasingly popular. Companies that want to present their products in audiovisual advertisements have to make important decisions about how they want to deliver their video content in languages other than Polish. Video content published on websites can tell a story, educate or entertain. It can present an idea in a simplified form, evoking emotions, according to the “show, don’t tell” technique. This is a very effective method of communicating with clients as long as the audience understands the message of the video. Sometimes, foreign viewers have to rely on subtitles prepared by amateurs, which are often of poor quality and erroneous. |
